Veritas Inc Atlanta is the topic of our very first blog post! This company is doing some really great things and is actually the fastest growing sales and marketing organization in the Southeast. In this post, a manager at Veritas Inc Atlanta reviews how to get your company known on a tight budget and furthermore, how to do it quickly. This company doesn’t just believe in having a good media relations expert on staff. They believe in getting as much free press as possible. To to this, someone truly has to understand the basics of marketing.
Veritas Inc on FREE Marketing and Media Relations
Anything you can do that is free and can potentially give your company a better name in the marketplace is always a plus in our book. Therefore, we have chosen Veritas Inc Atlanta as our first blog post because they are REALLY GOOD AT IT!
According to Wikipedia (here), marketing is the process of communicating added value to a potential customer with the intent of selling. Veritas Inc believes that in order to effectively get your company known, you not only have to do this through media relations, but you must also do this through free publicity. There are many different ways to do this. From press releases to blogging, you can quickly become an expert in your niche.
If you aren’t already doing this, you should start. I’m sure that you know something about your industry that other people want to learn more about. In fact, I’d probably guess that you could instruct people on how to do something in your industry to a better degree than they are already. This can be a great way to start out your free media relations campaign.
Veritas Inc and Charity Work in Atlanta
Veritas Inc works with several charities in Atlanta. Throughout the last few years, Veritas Inc Atlanta has worked with the Haiti Gospel Mission, Operation Smile, homeless shelters, and many more. They don’t really do this for the public relations…but it certainly helps!
In order to truly get something from the public (trust), you must give. If all you ever do is sell your company, you will create a void, or vacuum, around you. If you choose to give first, you will ultimately receive.
One of the best things that you can do to help increase your public image and get your name known is to be selfless in the beginning. You probably are already thinking of some charities that you have been meaning to ‘get around to.’ This is the perfect time. In fact, get your staff involved. To see how this can be done, check out what Veritas Incorporated has accomplished in past charity work. They have raised over $10,000 for some of these organizations!
Networking with Atlanta Media Groups Works for Veritas Inc…Try It!
Networking sounds like quite a chore, I know. However, in order to get your name out there, you NEED TO do it. Just bite the bullet and get to work. Attend local LinkedIn events, meetup.com parties, and other local community activities. You never know who you are going to meet at these things.
For instance, Veritas Inc recently attended a private fundraiser and made a great connection with a local radio show host. The management at Veritas won’t really pursue this contact for free media or anything (different target market), but can you imagine the possibilities!?
A lot of bartering goes on in the advertising world. If you can offer your products or services to a media channel for free, they might be able to swing some free advertising your way! This happens more than you might think. It’s sort of like buying something at-cost from someone, while they buy something from you at-cost. EXCEPT, neither party pays the actual cost. They just absorb it. You should try this method of media relations as well. These advertising people love it.
More Places to Market Your Business for FREE
Try posting on craigslist. Millions of people use it every day, and my bet is that people are looking for your services right now. If you aren’t getting your name out there, you’re crazy. In most markets, its free.
Post a media relations video on YouTube. It’s free. All you have to do is figure out how to work some basic software on your computer and you’re good to go. Veritas Inc has done this. Check out this video:
Taken from the YouTube channel of Veritas Inc.
Another place to get free marketing is through doing article marketing. If you have some really great content that major websites or bloggers want to share, they’ll get your name out there pretty quickly. Try doing a ‘top 10′ article. People love reading those things.
Market Like Veritas and Watch Your Media Relations Grow!
Undoubtedly, Veritas Inc has done some really effective things in the way of media relations and public outreach. Thanks for reading our firs post about media relations. And remember to subscribe to this blog. After all, we’re experts.
This page was contributed to by Veritas Inc. 3715 Northside Pkwy #400, Atlanta, GA 30327 (404) 869-0015