How does a Marketing $ociologist work? Increasing profits utilizing advanced marketing and management knowledge, looking at how society operates, history and projecting all that into what will happen in the future.
Leading edge public relations practitioner advocating 21st Century marketing tools, including YouTube and MySpace presence, when rest of industry focused on press releases (PR). Became Marketing $ociologist for differentiation to emphasize strategic planning companents as as as profit focus.
BACKGROUND
Worked in corporate marketing for a branch of AT&T when it was largest
company in the world.
Worked on marketing or public relations projects for MCI, American Heart
Association and many more organizations.
Inducted in 30 recognition publications, including: Who's Who: in America,
Emerging Leaders and In The West.
Studied under noted-author Tony Hillerman, and Ansel Adams' best friend, Beaumont
Newhall (check out their books), as well as Pulitzer Prize winner John
Hightower.
First national review of David Bowie's stage debut in Elephant Man.
RESULTS:
Major technology company witnessed 5-fold increase. Revenue grew to $86.4 million from $62.8 million. Profits: $5.1 million from $881,000. Placed company in Fortune.
Helped market SOL Communications, labeled the world's most successful wireless cellular service by several trade publications. Company started on $10-million and was sold within two years for $384-million.
Clients have witnessed 50% revenue increases.
Marketing sociology
Futurist - predicting for wealth
Media relations
Public relations
Marketing 4 “P”s
Strategic planning
Creating profits for companies
97% placement rate on press releases
Former journalist; writing for Denver Post, Billboard Magazine, Associated
Press, Arizona Republic and more
Proponent of Baldrige quality award